almost everybody is doing it.
almost everybody is doing it every. single. day. but not at work. what? why? huh?
why is the huge majority of our workforce totally into social media in their home life but not at work?
well, for starters, i think that there is a MASSIVE issue in terms of the perception of social media in business.
i still hear lots of business leaders talk about social media as being something external. it’s part of marketing and communication methods on a b2c and b2b level. now i’m not dissing this fact. it’s true: any business worth its salt HAS to be on board with social as a channel and, although it took a lot of time, leaders on the whole are on board with that now.
but the problem comes when you start talking about social being part of the internal business world. it’s taken an awfully long time for social media to become viewed as vital to b2c and b2b communications but now it’s established there, people need to start looking at what it can do internally.
getting social media cranking inside the organisation should be high on everyone’s list. and it’s something that should be acted upon NOW!
as every business out there comes to grips with the changing demographic within the org (gen Y becoming managers, younger staff coming on board, increasingly transient workforce, demand from employees for flexible work etc) embracing social media can be an incredible place to reap some big benefits.
what does social media within the workplace offer though?
well, here’s a short list some of the benefits that i can see from a WELL EXECUTED social enterprise deployment:
- improved collaboration
- increased recognition
- better problem solving
- empowerment of individual employees
- breaking down silos
- building a stronger sense of community
- improved employee engagement
- increased productivity
- improved learning and sharing of knowledge
- increased efficiency
maybe I’ll expand on those points in another post later this week but for now, my key point here is: GET SOCIAL. DO IT NOW!
but it aint just as simple as making an internal social channel available to staff. you have to actually drive adoption and ensure that the business gets value (although some argue about driving adoption, like in this post, i feel it’s key to success). you need to educate staff. you have to show them the way. show them the benefits. the capabilities. the VALUE to them as individuals and as a team.
during one of the panel discussions at Cloudforce 2012 here in Sydney a few weeks back i got to ask Carlos Mora of salesforce what the key steps to a successful deployment of social within the enterprise are. he gave 3 very clear and useful steps that i will share right now:
- executive sponsorship: you have to have a senior exec who really supports social and backs it up with action.
- internal comms plan: you need to actually plan to communicate the value to the employees and communicate how to get the best from it.
- MUST be part of existing business processes: don’t treat it as an ‘extra’ but instead get showing the benefits straight away by integrating it into existing workflow e.g. set up a group for a project team and say ‘every document relating to this project is to be filed here, edited here, feedback collated here. not one document related to this project is to be emailed…etc’
for more reading about driving adoption of social enterprise, here are just a few posts that i found interesting and useful – hopefully you will find them interesting places to start too:
the growing importance of social business – social business news
Enterprise 2.0 Adoption Strategies - allyis